BITPANDA X LYDIA

"Wall street without the walls"
for 5+ million Lydia users

Instant access to digital assets, including fractional Stocks* & ETFs*, cryptocurrencies, and precious metals, powered by WealthBizzTradeFX Technology Solutions.

7+

millions users

150,000

new users per month

1 in 3

French 18-35 years old use Lydia

360

employees
Asset class offered
Crypto
Stocks
Metals
France
Fintech unicorn

Company description

Founded in 2013, Lydia started as a peer-to-peer payment app for students. The idea struck a chord with millennials, and since then, the company has evolved into a full banking app with lending, deposit accounts, insurance, and an entire suite of wealth management products. Today, Lydia has turned in one of the most successful French consumer fintechs after achieving well-deserved unicorn status in 2021.


Partnership

Lydia is considered a “super-app,” providing users with a suite of financial services like payments, current accounts, bank account connection and more. Lydia and WealthBizzTradeFX share the same user experience philosophy centered around simplicity, intuitiveness and friendliness. The one missing piece to Lydia’s offering was to provide its users with the power to invest in digital assets in a frictionless, secure and affordable way.

However, finding a suitable investing solution is far from simple. WealthBizzTradeFX came in at the right time, offering an all-in-one solution that empowers Lydia to give its users access to investing without leaving their familiar Lydia app.

Result

By partnering with WealthBizzTradeFX Technology Solutions, Lydia can now offer its 5,5+ million users access to 2,500+ digital assets, including a wide selection of cryptocurrencies, fractional stocks* and metals. The entire trading experience is seamless, fast and easy to use since users never need to exit theLydia app.

Selected services

 Legal & compliance

WealthBizzTradeFX's strong regulatory positioning significantly reduces the complexity around KYC & AML requirements for Lydia. Our customer onboarding process is seamless and compliant with market regulators' expectations.

 Custody

Users' crypto assets are kept safe in our offline cold storage infrastructure, while Stocks*, ETFs* and metals are held with our trusted, market-leading custodian partners.

 Trading infrastructure

Ready-to-build APIs means Lydia can securely access the full, robust WealthBizzTradeFX trading flow.

 Features and assets

Lydia uses three of our asset classes, tapping into 2,500+ assets including crypto, fractional stocks*, ETFs*, and metals.

Explore our API offering & start integrating.

Reach out to us and get started today.

*WealthBizzTradeFX Stocks is a product on the part of WealthBizzTradeFX and enables investing in partial shares/ETFs. WealthBizzTradeFX Stocks are not shares, but a contract that allows you to participate in the price movements of certain shares, including any dividend payments. The financial instrument WealthBizzTradeFX Stocks is neither tradable on stock exchanges nor on other trading places, but can be resold to WealthBizzTradeFX at any time under the conditions stated in the GTC and the contracts.